Wednesday 19 July 2017

It ain't who you sell, it's the way that you sell 'em

Picture the scene. You score lots of goals, but concede even more. You end up finishing just outside the Championship relegation zone on 51 points. You've been through managerial turmoil - including caretaker management - but are now set to start a season with the man who ended the last campaign in charge. Promisingly, the manager is someone who has done well in the second tier before. Now, however, your free scoring star striker has just been sold to a side that has come down from the Premier League and is flexing its financial muscles thanks to its parachute payments.

Forest? No, that was Fulham this time last season. Clearly, it'd be foolish to think that Mark Warburton's men can follow in their footsteps and mount a play-off campaign just because the position of the clubs has parallels. However, Slavisa Jokanovic's Cottagers have shown that astute management, momentum and a combination of smart buys and up and coming prospects can come together and exceed expectations. Their success also goes some way to showing that the sale of Britt Assombalonga need not be a complete catastrophe.




Britt's £15 million transfer to Middlesbrough is hardly cause for celebration. The former Peterborough man's goal record speaks for itself; he's a natural at finding the back of the net. To lose him to a fellow Championship side is disappointing and - as Paul Severn's Seat Pitch article outlines - demonstrates the disparity between clubs that is furthered by Financial Fair Play and the rules surrounding parachute payments. We might be in the same division as Middlesbrough but we're barely in the same league financially. This is also Fawaz's legacy, however. While the rules are poor, a large part of the blame lies with our own for failing to build a club worthy of earning such a windfall. Boro are reaping the rewards of being well run.

But there were two questions to be answered about Assombalonga if he stayed at the City Ground - was he fit and did he fit. The first is perhaps a little unfair. I'm sure he's had a good pre-season and is in decent shape for the coming campaign. However, it's only right to say that there's a nagging doubt over his ability to perform at his peak on a regular and sustained basis post-injury. We might well have had to have a 'plan B' in mind for any games he'd have to miss anyway.

Did he also fit into Warburton's ideal line-up? I'm sure the manager is smart enough not to turn down the use of a proven goal scorer but I'm less sure that Britt would be his ideal main man. You get the impression he'd much rather have a more mobile centre forward, someone who offers more outside the box too. If the sizeable transfer fee can be used to further shape the squad into Warburton's style, then we might see progress. We might even have enough money to enhance other parts of the squad too.

Not only that, but there's also the question of Ben Brereton. I still live in fear that we'll lose him too, especially after his summer exploits in an England shirt, but there's no denying that he's shown an incredible talent in his breakthrough year. At times last season he was already outperforming Britt and you felt that he was eventually shoved further wide to accommodate his more experienced team mate during the relegation run-in (albeit sensible in the circumstances). If he continues to progress at the rate he showed last season, he'll be a better player than Britt by the end of the season and no-one should be put in his way to hold that progress back. Maybe this solves a selection headache?

Yes he's young and we should temper expectations, but if you're good enough you're old enough and boy did he look good enough at times last season. After being robbed of the chance to see Oliver Burke for long, I'd love to have a season of Brereton in a Forest shirt. You'd hope that he'd rather get games under his belt that rot in a vast Premier League squad too.

With the bitter experience Burke, and before him Michail Antonio, it'd be easy to become downhearted at a third summer transfer window in a row in which a star player is sold off. Yet this departure feels different. The club has negotiated the best price it could - given the release clause in his contract - and sold on a player who wanted to go. From what we're led to believe, Mark Warburton knew of this decision and has worked with the new structure at the club to draw up a list of replacements. In comparison to those last two big summer sales - in which we were subjected to Antonio being withdrawn from selection and finally sold on deadline day and Burke flogged behind the manager's back with no plan for a replacement - it's a case of so far so good.

Now, however, comes the first big test of the new managerial structure. Clubs will know we've got a bit of cash to play with and our rivals will be shopping in the same market. We'll soon see how much of that money is re-invested, how good Frank McParland's contacts book is and what sort of player we're able to attract. It isn't about who you sell - it's about what you do to replace them that matters most.

Britt might have his critics - and his faults - but I enjoyed watching him in a Forest shirt. His goals against Derby, his cheeky charm and ruthless streak, his fairytale finish against MK Dons and his swansong against Ipswich will all leave fond memories. You can hardly blame him for going to a club which should challenge for the title and which will certainly increase his pay packet.

We now need to build a club that doesn't have to sell star players, especially to sides in the same division. If we're sitting here next year without a fourth successive big name departure, we'll know that progress is being made. We also need to do something that this club hasn't always been great at doing - and replace a key player in a way that doesn't affect the team. The new regime offers promise that we can achieve this but it won't be easy. Those in charge at the club can at least take inspiration from Fulham's last year.